Natalja Jekimova
WordPress Website Specialist & Graphic Designer
info@graphic-lane.eu
Estonia, European Union (Remote)
Summary
Web designer specialising in WordPress websites and WooCommerce stores, with a background in graphic design. I handle the full process — from visual concept and layout to a live, working website with analytics connected. Additionally experienced in basic SEO, Google Ads, and content management.
Skills
Web & Digital
WordPress website building & management
HTML / CSS customisation
On-page SEO optimisation
Google Ads campaign setup & management
Google Tag Manager & analytics integration
Google Analytics
Graphic Design
Print Design
Marketing materials
Logo Design
Book & magazine cover design
Photo Manipulation
Tools
WordPress
WooCommerce
HTML / CSS
Figma
Adobe Illustrator
Adobe Photoshop
CorelDRAW
Google Ads
Google Analytics
Google Tag Manager
Experience
Year
Position
Company
Jan 2021 –
present
WordPress Website & Google Ads Specialist
Part-time · Remote
Built the company WordPress website based on an existing design and manage ongoing content updates and basic technical maintenance.
Optimised on-page SEO: keyword research, headings, metadata, internal linking, and article structure.
Set up and launched Google Ads campaigns from scratch: keyword research, ad text writing and budget management.
Designed and built company WordPress website end-to-end: structure, layout, and launch. Managed content updates and technical maintenance.
Supported basic on-page SEO; configured and monitored Google Analytics.
Produced print-ready promotional materials: outdoor signage, branded merchandise (bags, coasters, T-shirts).
2011 – 2021
Freelance Graphic Designer & WordPress Specialist
Freelance
Designed visual materials for small businesses and individual clients: logos, flyers, brochures, business cards, book covers and promotional graphics.
Built responsive WordPress websites using themes and plugins; applied custom HTML/CSS adjustments as needed.
2008 – 2010
Family-related career break.
Designed print materials for small business clients, including business cards, flyers, brochures, booklets, calendars and other promotional products.
Managed the full design-to-print workflow, including client communication, layout design, file preparation, prepress checks and final digital print production.
Courses & Education
2024, 2025
Google Ads Online Training – Igor Ivitskiy’s Google Ads School
2022
SEO Optimisation Online courses – Udemy, Coursera
2003 – 2005
Vocational Education in Multimedia Technologies – Narva Vocational Training Centre
Languages
English – B2
Estonian – B2
Russian – Native